China’s International Boat Show audited for the first time
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London, UK 12 May 2008 – After 12 years, one of the leading boat shows in Asia – the China International Boat Show at the Shanghai Exhibition Centre – is being audited for the first time in itshistory by BPA Worldwide, the only global auditor of media and events.
The China International Boat Show positions itself as a key platform for companies to reach thegrowing Asia market and is organized by CMP Sinoexpo in association with the China Boat Industry and Trade Association (CBITA).
“China's boat industry is still at the infant stage and no formal distribution channels have been established in China, making this show one of the most effective ways to showcase a product, test
the market and follow-up with leads,” explained Cathy Cao of event organizers CMP Sinoexpo.
“Organizing the event on a more professional basis and being able to provide exhibitors with reliable information about the show is important for its ongoing development and is a requirement of the International Federation of Boat Show Organisers,” she added.
BPA’s event audit of the China International Boat Show comes two months before Stuart Wilkinson, BPA’s Managing Director for Europe, Middle East and Africa addresses the Congress of the International Federation of Boat Show Organisers in Barcelona, Spain in June. The IFBSO, which exists to assist member organizations mount cost-effective, quality exhibitions for the recreational marine industry worldwide, requires event organizers to publish audited attendance figures.
Event auditing by BPA Worldwide gives show organizers independent data about their event with which to attract potential exhibitors and retain existing ones. Audits can verify who attended a show and backs up the organizer’s claims from a year before. It provides accurate and timely data to justify increased space buying or sponsorship opportunities to exhibitors.
It also identifies attendee buying trends that can be passed onto exhibitors.
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